Link promotion, Inbound link strategy.. Based in Manchester, WebActiv link marketing and link management services drives qualified and targeted leads to your site.
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The majority of major crawler-based search engines such as Google, MSN and Yahoo use link popularity as part of their ranking algorithms and score your Website based on this information. Link popularity is a term that means how the search engines determine the quantity, quality and context of inbound and outbound links from other websites, preferably with your niche keyword anchor text.
Increasing your link popularity will improve how well your pages rank in crawler-based search engines, but the key is building a network of good inbound links that are relevant to your type of business, it's not the quantity of inbound links but the quality of the sites linking to you.
Rather than hunting out links, the purpose of link baiting is to bring the links to your site through unique and popular site content, to create something that naturally attracts backlinks by getting people to discuss it on forums, blogg or post it on social net work sites such as del.icio.us, facebook or MySpace.
With link baiting there are essentially 5 types of “hooks” to encourage links. These are: News, Contrary, Attack, Resource and Humor. You publish a new page on a topic and publish it on the web.
WebActiv provides your e-business with a comprehensive link baiting strategy, backed up with consultancy on ways to further enhance your link popularity to increase your website's online visibility.
Case studies are avalible on request.
